Shock waves from Silver Fern Farms will now pulsate through the meat industry Posted on September 16, 2015 by Keith Woodford Five months ago I wrote that whatever happened at Silver Fern Farms, it would be like an earthquake within the meat industry. Given that Silver Fern Farms is New Zealand’s largest meat company, and with […]
Barber’s Wire: Why the joint red meat marketing agreement failed Posted on http://meatexportnz.co.nz It was always going to be difficult to get agreement from all the processors to put funds into country of origin (COO) brand promotion in overseas markets. But it looked as though, after two years of discussions, Beef+ Lamb NZ (B+LNZ Ltd) […]